30TH MARCH 2012
Today myself and the Pop Hive production team are announcing that the Pop Hive is now on hiatus.
Why the Pop Hive is on hiatus?
Two simple reasons: time and money. Despite being a fantastic show and idea, we can no longer afford to produce the show as it currently stands.
Producing an online show is expensive and it’s incredibly time consuming to achieve the Pop Hive’s high standard of production. The cost of each episode starts at £500, which pays for everything from our production team and camera equipment to venue hire and make-up and wardrobe.
Additionally, there’s the matter of the time it takes to film and edit each episode. As all the show’s costs are currently covered by myself, our production crew still all work full-time. Iain, our producer, has a full-time job and edits the show through the night on Thursday. Our production assistant Helen is studying for an MA four days a week, and our cameraman Tom runs his own video production company full-time. And then there’s me, Cate, continuing to work on BitchBuzz.com, in addition to working for Very.co.uk and freelance work to pay for the show’s costs.
How long will the hiatus last?
The Pop Hive will be on hiatus indefinitely, or until we can secure both partnerships and sponsorships to help produce the show.
Why should people be interested in working with the Pop Hive?
There are three very simple reasons: the web is predominantly female, Web TV is an emerging and exciting industry, and a lot of women watch videos online. You can read all about working with and advertising with the Pop Hive in our fantastic
media pack
. But beyond facts and figures about why the Pop Hive is on the cutting edge of web trends, and aside from just being entertaining and fun to watch, what’s also notable is that I am a female host creating content for women online. I am using this as an opportunity to represent women in the media in a positive, creative way. Rather than simply writing about the lack of female politicians, female filmmakers, comedians and news anchors, I am actively supporting and promoting change.
Why not continue to do the Pop Hive as a labour of love, or a passion project?
I wish more than anything that I could do exactly that. I have absolutely loved the eight episodes of the Pop Hive that we’ve been able to produce so far. I’ve met and interviewed so many clever, hilarious, ambitious women. Talking about pop culture and entertainment is my passion, and being able to comment on (and make fun of) those things every single week was a dream come true. Unfortunately, I don’t have the money and therefore I don’t have the time to produce the show every week. It’s a very cut and dry business decision that I hope will lead to an exciting new venture or a new future for the Pop Hive.
Thank you to everyone who has written about, watched, and supported the Pop Hive so far, I appreciate it more than you know.
Cate xx
If you’re interested in working with the Pop Hive or myself - please do get in touch with me at cate@cleverbrew.com or on twitter
@CateSevilla
The show is now on indefinite hiatus. Read more about it on our
hiatus statement page